These basically represent the right and wrong techniques and methods used to build your SEO. White Hat SEO is the correct form of SEO and represents the correct methods which you should take in order to get the best results. Naturally all the information and techniques we have explained throughout this website has been White Hat techniques.

Black Hat SEO is the wrong (cheating) way to build your SEO. Today search engines such as Google can detect Black-Hat SEO and on many occasions will get your website banned and deleted from search listings completely.
Techniques used in Black Hat SEO may consist of Invisible Text, Cloaking, Keyword Stuffing, Doorway Pages and Spam.